The Origin

The story of IAMMI begins with a baby girl, Olympia. Soon after her birth, Olympia was diagnosed with quadriplegic spastic cerebral palsy and epilepsy and given a prognosis that left her parents devastated. Searching for ways to cope, Olympia’s mother started to repurpose the empty time she spent washing her face into a self-care practice. In this quiet time, she’d remind herself to let go of what she couldn’t control and focus on what she could. She began to feel stronger. As she studied the brain to learn about Olympia’s condition, she started to understand the science behind daily, repeated habits and why this simple action was having such profound results. 

Olympia’s mother is IAMMI founder, Mimi Gilmour Buckley. The wellbeing practice she started inspired IAMMI. Over the last six years, while Olympia has grown and thrived, so too has this idea. Mimi has brought in partners and experts, researching, testing, learning and shaping, slowly building the heart-led, science-backed concept you see here: products and platforms that flip everyday routines into wellbeing habits. Our goal is for you to feel confident and capable in just five minutes a day.

The Team

To bring IAMMI to life, Mimi asked her old friend Lucinda East Kennedy, a writer and storyteller with an editor’s eye for collecting and sharing information, to join her as co-founder. They then brought on two founding partners: Sydney Crocker, a digital product expert who guided the development of our app, and Christine Hames, who, with decades' of experience specialising in the skin, leads our product formulations. 

Founding Supporters

In 2022, we launched a Kickstarter campaign for presales of our skincare. Since then, over 300 incredible supporters have patiently waited for our launch. Team, thank you so much. You know who you are. And now everyone else does too!

Abigail Gordon, Aimee de Court, Alex Long, Alexandra Cunningham, Amanda Brown, Anita Neville, Arna, Ashley Wilson, Ben & Becky Cowley. Bianca Kleindienst, Briar Neville, Britta, Brooke Gillanders, Camille Rope, Caroline Saunders, Cat Looke Thompson, Charlie Gordon, Christina Wood, Christine Sharma, Claire Barnes, Clare Kinsella, Clare Van Tiel, Claudia Zinzan | Father Rabbit, Connie Huljich, Courtney Williams, Cristina Corbalan, D Hanham, Danielle Skelton, Debbie W, Debie, Dwayne Rowsell, Elise Donoghue, Ellen Eyre, Emily O'Halloran, Emily Vandy, Erin R O'Brien, Fran D, Fran Woods, Gemma Fitzpatrick, Gemma Toogood, Gemma-Rose Brooke, Georgia C, Georgia Wetzell, Georgina Cordalis, Greta B, Greta Kenyon, Hannah Nelson Parker, Hannah R, Hazel Hamiora, Heather Webster, Hemma Vara, Isabella Woolley, Jacinta, Jamie Fridd, Jane Gibson, Jennifer McIntosh, Jess Barter, Jess Fargher, Jess Shaw, Jessica Wright, Jillian Cavan, Jo Knight, Jordan McConnell, Joylynn Cornelison, K Nevile, Karen Pickering, Kate Baars, Kate Jones, Kate Kember, Kate Meyers, Kate Yonge, Kathryn Thomas, Katie Phillipps, Katie Tat, Keely Hutton, Kendall Seagroves Allison, Kirsten Tierney, Kirsti Grant, Kylie M, L McFarland, L Newman, Lara Tauri, Laura Corkill, Laura Haden, Lauren Caughley, Lauren McClung, Leigh Judd, Liv Patience, Liv Reynolds, Lizzie Cheshire, Loren G, Louise Chan, Louise Matheson, Louise Woolhouse, Lucy F, Lucy Thompson, Lydia Haigh, Lydia Harris, M Lockey, Makayla Baker, Mandy Clough, Marcelle & Jeremy Best, Margaret Walker, Mary Smyth, Meghan O'Hanlon, Merianah McQuin-Tan, Michal, N Frew, Natasha D’souza, Natasha Delgarno, Nicky Wells, Nicola Bostock, Nicole Thomson Baker, Nikki Horne, Nina East, NWB, Ohae Knitwear, Olivia Higgins, Papercuts Design, Phil Mason & Jane Torrance, Pip Mayne, Portia L, Pure Results Ltd, Rachel Kennedy, Rickie-lee Poananga, Ro Izzard Parker, Rochelle Moffitt, Roz Stratton, Sally Coleman, Sammy Royal, Sarah & Nick Fraser, Sarah Hickson, Sarah McLeod, Sarah Meehan, Sarah Page, Sarah S, Sean Brown, Shelby McKendry, Shushila Takao, Sobia, Sophie, Sophie Anderson, Sophie East, Stacey Fraser, Suki Ella Leigh, Sylwia Kennedy, Tenille, Tor Sumner, Tori Ambler, Tracey Chaney, Trishy Souter, Tui Fleming (, Vanessa McCarthy, Victoria White, Vikki Daly, Y Kennedy, Zoë Porter